How to Measure the ROI of Humor
Humor earns attention. Measurement keeps it funded.
The 4 metrics that matter
- Engagement: saves, shares, comments, watch time.
- Conversion: form fills, calls, purchases, booked meetings.
- Recall: do people remember you a week later?
- Sentiment: are you building trust or just noise?
One simple rule
Don’t compare funny vs not-funny. Compare version A vs version B with the same offer and audience.