Business Humor Lab

Make marketing funnier — safely.

Practical tools and guides to help you use humor without getting canceled, without getting cringe, and without losing the sale. Pick a path, grab a tool, and apply it on a random Tuesday.

SEO + AEO ready structure Evergreen guides Tools you can reuse

Start Here (Learning Paths)

Choose a path and follow it in order. Each path is a short sequence designed to get results fast.

Safe Humor Basics

The lines you don’t cross — so you stay clever, not unemployed.

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Humor Risk Review

A quick checklist to spot “uh-oh” humor before it ships.

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Approval Playbook

Get a “yes” faster — without triggering the Beige Committee.

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The ARB Comedy Engine

3 reliable patterns: mismatch, exaggeration, misplaced sincerity.

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Before/After Rewrites

Turn beige ads into bankable funny (with examples).

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Hooks That Hit

Headlines people repeat — not ones they scroll past.

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Humor Scorecard

Measure what matters so funny stays funded.

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Metrics That Matter

Recall, response, and revenue signals beyond likes.

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Humor Testing Plan

Two versions, one winner — test humor safely.

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Tools (Download + Use)

Printable scorecards and checklists you can use with your team immediately (even if you’re not “the funny one”).

Humor Scorecard

Rate clarity, fit, risk, and conversion impact.

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Beige Meter

Spot “safe but forgettable” before you spend money on it.

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Humor Risk Review

Find red flags and quick fixes in 3 minutes.

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Guides (Deep Dives)

Evergreen reads you can bookmark, share with your team, and return to whenever you’re building a campaign.

Humor Without Getting Canceled

A simple safety filter: keep the joke pointed at the problem, not the person.

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10 Humor Formulas

Plug-and-play frameworks to create punchy, credible humor fast.

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Measure Humor ROI

Track engagement, conversion, recall, and sentiment—so it stays funded.

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