Make your marketing impossible to ignore—without turning it into a comedy club.
I help premium brands and marketing teams build a clear humor system anyone can run (Alien + Robot + Banker)… so your message gets remembered, your offers keep their credibility, and your results stay measurable.
Quick reality check
Being “correct” doesn’t make you memorable. Being memorable doesn’t make you profitable. We build the bridge: LOL → ROI.
The Book
Alien Robot Banker: Marketing with a Twist turns humor into a practical system: how to create it, where to use it, and how to measure it—without draining the life out of your brand.
What you’ll learn
- How to use humor as a strategic advantage (not a personality contest).
- The 3 “humor levers” that reliably create memorability.
- A simple process to go from observation → campaign → test → improvement.
- How to make humor measurable (so it stays funded).
Why it works
Humor is the fastest legal way to break assumptions—so people pay attention. The system keeps it on-brand. The scorecard keeps it accountable.
- Attention: You earn the right to be remembered.
- Trust: The joke supports the message, not the other way around.
- Results: You track the impact and tighten what works.
Good fit if you’re thinking…
- “Our competitors all sound identical.”
- “We need attention, but we can’t look cheap.”
- “We want creativity that holds up in a budget meeting.”
- “We need a system our team can repeat.”
Services
Productized help for teams that want stronger creative, clearer positioning, and a way to prove it worked. Humor is seasoning. Strategy is dinner.
Humor-in-Marketing Audit
Find what’s working, what’s risky, and what’s leaving money on the table.
- Messaging & creative teardown (ads, email, landing pages)
- Brand-safe humor opportunities (3 levers)
- “Bankable” next steps prioritized by impact
- Scorecard baseline + measurement plan
Campaign Sprint
Build a humor-forward campaign that keeps its credibility and tracks outcomes.
- One offer + one audience + one channel focus
- Concepts using mismatch / misplaced sincerity / exaggeration
- Production-ready copy + creative direction
- Launch & test plan (A/B + metrics)
Workshop / Keynote
Train your team to use humor without guessing—and without getting weird about it.
- The 3 humor levers + real brand examples
- Writing & filtering process for fast iteration
- How to keep humor funded (measurement + scorecard)
- Team exercises: from “idea” to “usable” in-session
Guides & Resources
Short, practical reads you can hand to your team (or your inner lawyer). Each guide is designed to turn comments into “bankable follow-ups.”
How to Use Humor in Marketing (Without Getting Canceled)
A simple safety filter: keep the joke pointed at the problem, not the person.
10 Humor Formulas for Ads & Emails
Plug-and-play frameworks to create punchy, credible humor fast.
How to Measure the ROI of Humor
Because “people liked it” is not a metric. (It’s a compliment.)
Free Humor in Marketing Starter Pack
The fastest way to go from “We should try humor” to “We have a system.” Grab the pack and you’ll get a ready-to-use framework plus a scorecard to measure results.
What’s inside
Three resources from the Alien Robot Banker toolkit—built to be shared with your team.
About
I’m Cordell Giesen—a media + marketing operator who got tired of watching “safe” creative quietly die. Alien Robot Banker is my way of making humor usable for real teams: clear, repeatable, and measurable.
What I do
- Help teams stand out without losing credibility.
- Build a humor system your whole team can run.
- Teach measurement so humor stays funded.
- Create “bankable follow-ups” from comments, calls, and client objections.
Where you’ll find me
- LinkedIn posts (framework-first, not fluff-first)
- Workshops + talks for teams
- Consulting sprints for premium brands
- Newsletter: humor you can actually use
Contact / Strategy Call
Tell me what you’re selling, who you’re selling to, and what “success” has to look like to keep its seat at the table. If it’s a good fit, I’ll suggest the fastest path: audit, sprint, or workshop.
Send a message
Prefer to talk it through?
Book a quick strategy call. We’ll diagnose the bottleneck, choose the right humor lever, and define what we’re measuring so this doesn’t become “a funny idea we did once.”
- 15–30 minutes
- One clear next step
- “Bankable follow-up” recap afterward